MKT 421 Week 2 Learning Team Assignment Marketing Plan Phase I

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MKT 421 Week 2 Learning Team Assignment Marketing Plan Phase I

Write a 1,400- to 1,750-word paper to include the following:

o    An overview of the existing organization

o    A description of the new product or service

o    An explanation of the importance of marketing to your selected organization’s success

o    A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service

o    The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service

Format your paper consistent with APA guidelines.

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