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MKT 421 Week 3 Learning Team Assignment Marketing Plan Phase II
Resources: University Library, Internet
Use the product or service you selected for your Marketing Plan: Phase I Paper.
Write a 1,400- to 1,750-word paper in which you address the following:
o Identify the segmentation criteria that will affect your target market selection. Identify your target market.
o Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.
o Analyze current competitors and define the competitive landscape for your product or service.
Format your paper consistent with APA guidelines.
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