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MKT 421 Week 5 DQ 1
Florida’s Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketingbecause your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues affect the marketing of SunShine drink? Explain why or why not.
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